Maria Molokova

Learning
that feels
alive.

I design AI & Data Science learning experiences that non-technical people actually finish — and remember when it matters at work.

About

Learning
isn't transferred.
It's ignited.

I learned how to learn from a sound art course. Not because the curriculum was perfect — because the teacher was so genuinely alive in their subject that I caught it. A door opened. I got curious, started making things. That's when I understood: learning isn't transferred. It's ignited.

It is literally impossible to build memories or make meaningful decisions without emotion.

Mary Helen Immordino-Yang put it in neurobiological terms. Most AI and Data Science courses for non-technical learners commit the exact error her research predicts will fail — they dump content without establishing why it matters to this person, in this life, right now. I've spent a decade watching people sit through polished modules, complete them, and retain almost nothing. Not because they weren't capable. Because nothing was asked of their intelligence.

Rancière has a name for this. He calls it stultification — and argues that the more carefully we explain, scaffold, and simplify, the more we communicate: you cannot do this without me. I work from the opposite assumption: the learner is already intelligent. My job is to design conditions where that becomes visible to them.

Instructional Design AI/ML Curriculum Data Analytics LXD Project-Based Learning Somatic facilitation Art & New Media SME collaboration AI-native workflow

My Approach

How I work

01 — Background

Unusual background,
on purpose.

Art pedagogy, somatic practice, Gestalt methodology, 10+ years building Data Science and AI/ML curricula for B2C platforms and B2G clients. The arts taught me that anyone who genuinely wants to learn something, can. My job is designing the conditions where that becomes true.

02 — AI Workflow

AI in my workflow — not to cut corners.

I use ChatGPT, Claude, and NotebookLM daily — to move faster on structure so my attention stays where it matters: on why a learner would care, and whether the material makes that visible.

03 — Embodied

The body knows things the slide deck can't say.

I'm training as a somatic therapist — working with how the body holds attention, stress, and memory. Two hours of passive content and your nervous system shuts down. Learning that connects to real stakes, real people, real problems — learns differently. That's what I design for.


Work

10 years, four phases

Case studies ↓
2020–2022
Creative institutions
& partnerships
Art & Design B2G · ~300 students

Rodchenko Art School — 15 professional programs + 10 short courses

75%completion rate
152-year programs
Immersive Multi-stakeholder · 200+ instructors

Cross-institutional publishing + VR course for artists

Nosorog Publishing · Rodchenko · Sreda Obuchenia — 1000+ students

2023–2024
Commercial design
& employment outcomes
Graphic Design B2C · SkillFactory

Graphic Design — industry case model, partner briefs

+70%employment rate
Interior Design B2C · employment-focused

Interior Design Specialization — project-based, real commissions

Case-based model became repeatable pattern across B2C professional tracks

2023–now
Master's programs
& institutional scale
4 programs B2G · multiple institutions

RANEPA · SPbPU · Innopolis Game Design

Product & Project Management · Game Design — across technical & creative disciplines

2024–now
B2C AI & Data
at scale
AI / ML B2C · Skillbox · 3 tracks

AI literacy for creatives, business practitioners, developers

Same technical content, three completely different learner contexts — visual, operational, engineering

Data Science B2C · dual-track · active

Data Analyst + ML Engineer specialization — active redesign

53→75CSAT
−45%ops costs

Case Study 01

From friction to flow:
redesigning a master's program

IT Product Management Master's · Research University · Skillbox

A prestigious research university's Product Management master's program was underperforming. Students weren't completing assignments. Mentors were frustrated. Satisfaction scores were critically low — CSAT sat at 53. I joined as Learning Experience Designer with no prior background in product management. What I brought instead was structural thinking: how learning is supposed to be built, and where breakdowns happen between intention and outcome.

The program was built around real outcomes — students were expected to graduate with working startup prototypes, not just grades. The stakes were high on both sides.

The diagnosis — three layers deep
·

Assignments were methodologically broken. Tasks didn't match the skill level being taught — students hit walls, mentors hit walls trying to explain them.

·

Mentor onboarding didn't exist. Mentors were thrown into grading with no shared rubric, no clarity on expectations. Every cohort started from scratch.

·

The cost model was invisible. Mentors were being paid for iterations that shouldn't have been necessary. Assignments created confusion loops, and every loop cost money.

What changed
·

Assignments rebuilt from scratch — clear success criteria, examples, scope limits. The confusion → resubmission → re-review cycle simply stopped.

·

Mentor onboarding redesigned — shared rubrics, grading guides, escalation paths. Mentors stopped improvising.

·

Financial audit + fix — analyzed budget spreadsheets line by line, identified duplicate review payments, restructured workflow so we paid once for work done once.

I wasn't just a methodologist on this project. I went into the budget tables, found where money was leaking, and redesigned the assignments so the leak stopped.

Before → After

CSAT53 → 75
Completion rate→ 95%
Operational costs−45%
Mentor onboardingNone → structured
Assignment iterationsMultiple → first-pass

The reason this worked: I didn't stay in my lane. Most learning designers fix the content. I fixed the content, the mentor system, and the financial structure — because all three were part of the same broken loop. Coming in as a domain outsider turned out to be an advantage: no assumptions about how product management "should" be taught, so the structural problems were visible.


Case Study 02

Redesigning how Data Science
sounds to someone non-technical

Data Science curriculum redesign · Skillbox · Ongoing

Data Science courses age fast. The technical content stays correct — but the way it's written stops working. Examples go stale, explanations assume context students don't have, and somewhere along the way the module stops feeling like it's talking to a person and starts feeling like a textbook nobody asked for.

The diagnosis

The problem wasn't the information — it was the relationship between the information and the learner. Modules answered "what" and "how" but skipped "so what." And when you skip "so what," you lose people in the first paragraph. One pattern kept appearing in feedback: students weren't asking technical questions. They were asking "when would I actually use this at work?" The module had answered the wrong question for months. Nobody had noticed because nobody had looked at the feedback as a pattern — only as individual complaints.

The method — three moves
01

Listen before fixing. Student feedback through AI-assisted analysis first. Patterns surface fast: which explanations consistently confuse, which sections generate the same question over and over, where people quietly give up.

02

Diagnose, then rewrite with context. The problematic module goes to AI with a specific brief: show me where a non-technical learner loses the thread. The output is a diagnosis, not a rewrite. Then I work — adding the business context the module was missing.

03

Give experts a draft, not a blank page. The revised module goes to the SME with specific questions. They check a draft that's already 80% right — their time goes to precision, not production.

What one SME said

"He hadn't realized how much time he'd been spending explaining the same thing in Slack to students who'd already read the material. The questions stopped — not because the topic got easier, but because the module finally answered them before they had to ask."

On the numbers

No before/after metrics yet — redesigned modules still rolling out. Previous versions had satisfaction scores around 50. Target for new versions: 70–75. Based on structural changes made, that's realistic. I'll update when data comes in.

The principle

I don't use AI to generate courses. I use it to see what I can't see alone — patterns in feedback, friction in text — and to free up the time I need to do the work that actually requires a human: understanding why a student would care, and making sure that answer is in the material before they have to ask.


Case Study 03

What happens when you teach
someone to listen

Sound Art · Online course + 1:1 mentorship · Independent practice

Most people think they can't work with sound. They imagine expensive equipment, technical expertise, years of training. The real barrier is different: they've never been taught to actually listen. This course started from that assumption — and spent ten weeks proving it wrong.

Three design decisions

Cameras off — deliberately

An online session with twelve cameras on is a performance space. Nobody listens in a performance space — they manage how they look while listening. Visual attention and auditory attention compete. Remove one, and the other sharpens.

Collective feedback as first act of creation

A student brings a sound fragment. Ten people open a shared Google Doc and write simultaneously: associations, images, questions. Nobody is critiquing. Everyone is responding. The document fills in real time and the student's work stops being a private experiment — it becomes a thing that exists in the world.

Simplest possible entry point

No expensive equipment. No software learning curve. Here is how you begin working with sound using what you already have. The instructions were short because the territory was large — I wanted students moving through it, not studying the map.

Expanded perception is a legitimate learning outcome. It's also one of the harder ones to engineer — because it requires the designer to trust the learner's intelligence rather than manage their encounter with difficulty.

The 1:1 version

A year of working with one person who came with no background in sound and an associative, non-linear way of thinking. Each session I tracked which ideas were connecting to which — not to direct, but to reflect back the pattern that was already forming. What looked like tangents turned out to be the actual material.

By the end: a wider perceptual range. She went to concerts and heard things she couldn't have heard before. Her listening changed — and with it, how she moved through her work.

Artifacts

Case Study 04

Engagement & Storytelling

SME System & Podcast Collaboration · Sreda Obuchenia

Challenge

Expert content was dry and disconnected from learner reality. SMEs were burnt out. Webinar attendance: 1–2 students per session.

Solution

Collaborated with "Either/Or" (Libo-Libo) podcast to blend technical theory with personal storytelling. Designed structured onboarding for SMEs so they could teach without burning out.

Results

100% Author NPS — across all SMEs.

Webinar attendance: 1–2 → 15–20 students/session.


Global experience

English & International

US Market Research

Deep competitor research (Udemy, Domestika, Coursera) for a US-focused design course — validated product-market fit and pricing strategy.

EU Collaboration

Managed an exhibition project in Barcelona, navigating cultural differences and coordinating full production in English with international teams.

Bilingual content EN / RU Based in Montenegro · Remote-first

Working with authors

Your expertise.
Shaped to land.

If you're an expert, practitioner, or educator who wants to turn your knowledge into a course — but doesn't know where to start, feels stuck in the structure, or just needs someone to think alongside — that's exactly where I work best.

I help authors shape raw expertise into learning experiences that actually land. That means: extracting what matters from what you know, building sequences that learners can follow, and giving feedback that moves things forward without flattening your voice.

Available for consulting, course co-development, and SME collaboration. One conversation is enough to figure out if we're a good fit.

My stream of thoughts and extensive practical experience — you packaged it into a clear structure and meaning. Gentle reminders and soft feedback helped me move forward with more energy. And you noticed when the pace was getting too much for me, and proposed a solution that gave me space to breathe. This was my first experience working with a methodologist — and it was WOW.
LO
Lyudmila Orlova
Commercial Director
You can trust her with the methodological work while leaving the author enough space for creativity.
AP
Alina Panshina
Illustrator
She found the perfect balance between the necessary informativeness of the material and the author's voice. The result is precise, well-structured content that's easy to deliver to students.
MP
Maria Panova
Interior Designer
The format was always win-win — she hears the need and knows how to reach a shared result through genuinely partnership-based communication. I was constantly impressed by her speed — both in responding and in editing.
MB
Maria Bobyleva
Career Consultant & HR Business Partner
Contact

Let's build something
genuinely good.

A real idea, moved fast, iterated honestly — with everything we know about how humans actually learn brought to bear on making it land. Open to full-time roles and freelance projects in global EdTech — especially teams building AI literacy, Data Science, or tech-skills programs for people who don't think of themselves as technical.

molokova1@gmail.com linkedin.com/in/mariamolokova Montenegro · Remote-first · EN / RU
Email me directly